Advertising on Facebook is a Must! Facebook is one of the most popular social networks in the world. Today, a lot of businesses use Facebook pages to help their followers feel like they belong in that community.
Facebook advertising allows you to reach people based on location, age, gender, interests, job title, upcoming life events, and more. Below are 10 advantages of using Facebook advertising.
1. Your customers are on Facebook.
Let’s look at some stats. Facebook has 2.5 Billion users. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook.
On average, a person spends 2.5 hours on Facebook per day. Regardless of who your customers are, they are using Facebook. And, they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
2. Your competitors are using Facebook advertising.
Your competitors are on Facebook and your competitors are using Facebook advertising to grow their business.
You are giving your competitors an edge by not using Facebook advertising to target your audience. If you do not have an online presence, your business may vanish soon.
3. Target your exact audience.
Facebook advertising has amazing targeting capabilities that allow to micro-target your exact audience.
You can target based interests, behaviors, demographics, age ranges, connections, locations, or languages. If you really know your customers, you can use Facebook advertising to engage them.
4. Facebook advertising increases revenue and sales.
Yes, you can make more sales with Facebook advertising but it is crucial to have a good advertising strategy and target the right audience.
If not, you could easily waste thousands of dollars and not see any return on your investment. Because of this, we strongly recommend investing in a social media advertising service or hire a Facebook advertising specialist to be more cost-effective.
5. Growing organically on social media is very difficult.
If you’re running a business page, you might not be aware that only the tiniest fraction of your followers even see what you post.
Over the last couple of years, Facebook has been changing its algorithm so that there is a decrease in business pages’ visibility in news feeds.
Therefore it is very difficult for a business to grow organically on social media platforms especially Facebook. If you’re going to use Facebook for marketing in any capacity, you must use ads if you want your potential consumers to know about your business.
6. Facebook advertising is cheap.
Facebook advertising is one of the cheapest forms of advertising. You can easily reach 1000 people with a budget of $5. Advertising using other forms of medium will cost a lot more.
It does not make sense to spend more on radio ads, television commercials, billboards, and other traditional media to reach the same audience.
7. Facebook advertising gives you accurate analytics.
Having accurate data and analytics from your ads is incredibly important for a business. Accurate analytics allows a business to make better decisions.
Facebook has no limits when it gives you reports and analytics about the performance of your ads. You’ll never have to guess or make your own assumptions about what’s working and what isn’t.
Instead of having to determine your conversion rates and other social metrics, you’ll see them already neatly laid out for you right within Ads Manager. All you have to do is analyze them and determine your next step.
8. Custom Calls to Action (CTA)
Another great advantage of Facebook advertising is its custom call-to-actions (CTAs) that can help you improve your conversion rates.
A call-to-action button enables you to give your potential customer explicit instructions on what exactly you want them to do, such as signing up for a subscription, redirecting the customer to your website, watching a video, or using an app. CTAs certainly make a big difference in the performance of your ads.
Facebook currently offers the following CTAs; Book Now, Play Game, Contact Us, Sign Up, Download, Learn More, Watch Video, Use App.
9. Increase brand awareness
Facebook advertising will significantly build your brand awareness.
It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.
10. Customer loyalty
Facebook pages give businesses a chance to have direct interaction with customers to build their brand image and enhance customer loyalty.
One of the many benefits of Facebook ads is that they give businesses heightened opportunities to engage audiences. This will lead to more growth, a higher retention rate, and eventually more sales — all because you used Facebook ads to establish better relationships.
Advertising on Facebook is a fantastic opportunity to expand your reach on social media.
In addition, Facebook ads allow a business to create awareness for the brand and create customer loyalty. If done properly and efficiently, Facebook ads convert users into customers.