Striking Business Plan Sample [Indesign Template]

Striking Business Plan Sample to outline business’s future objectives and strategies for achieving them. It can be confusing for a Company to choose the correct Business Plan Format. If you are a Startup and looking for investment, this sample is best for you.

Business Plan Definition

business plan

A business plan is a written and illustrated document that defines the company’s objectives and how it is going to achieve its goals. It usually shows a roadmap from financial, marketing, law, to operations. This document is used to look for investors before a company has proven track records and is also a good way for the company to remain on the right way.


1. Business Plan Sample

Business Plan Sample Indesign Template for you to use to present your company or services in a Convincing Presentation. Get investors with the Best Business Plan Indesign.

business plan indesign template


A Business Entrepreneur is like an artist.

He is never satisfied with the results because he is a perfectionist.

The latter always asks himself questions at each step he does.

He never wants to fail although failures may be a normal thing.

When failures show, he takes them to his advantage. He learns from mistakes.

He improves himself over a period of time.

The startup he founded, in the beginning, rises over time, because that entrepreneur has been intelligent, creative, and invest a lot.

Today we are going to learn how can an Entrepreneur design / to write his own Professional Business Plan Sample Indesign Template.


(a) You can use this to :

  1. Seek business partners/investors
  2. Market your services
  3. Teach the public


(b) Template Specification

  • A4 Format
  • Yellow Version = 20 pages
  • Size = 8.2 x 11.6 inches
  • Bleeds = 3mm all sides
  • Fully editable
  • 300Dpi
  • Change pictures easily.
  • Tutorials are provided
  • This template is designed on Adobe Indesign Cs3.
  • You can open it up in version CS3 or higher.
  • You can also convert this template to Microsoft Word to edit it. It is up to you.
  • But the professional software for publication is Adobe Indesign.


2. Plan Outline

  • Executive Summary
  • Business Summary
  • Our Company / Services
  • Our Targeted Clients
  • Market Research
  • Marketing Strategy
  • SWOT Analysis
  • Income Source
  • Revenues Forecast
  • Unique Selling Point


3. Business Plan Writing

You should write your Business plan around these. In this sample, pages have already been created. All you have to do, is fill in your own words and pictures.

Executive Summary : An explanation of why research was conducted and the results it yielded. Here you should produce solutions based on your research of how the management or leadership should alter strategies.

Business Summary : It should contain the basic info of the company; the company history and mission.

Company Services : List down the team and services so that your prospect knows what your company is all about.

Targeted Audience : The demography, age group, genders of your audience. Explain why you choose these.

Market Research : What information have you gathered about consumers’ needs and preferences.

Marketing Strategy : Show and convince your investors how you will promote and sell your products or services.

SWOT Analysis : Put down your Strengths, Weaknesses, Opportunities, and Threats and assess them.

Income Source : Where does your income comes from, is it from wages, savings or you already have an investor?

Revenues Forecast : The revenues you are expecting monthly, annually or in 5 years from investment.

Unique Selling Point : Write what is your Unique Selling Point which differs you from other competitors.


4. A Format you Need to Have


This is the cover of the Business Plan Indesign Template (STARTUPZ – Download).

indesign template

(A) Insert your picture here (A tutorial is given in the folder when you download the template how to insert pictures and how you can change the whole Yellow color to the color of your brand)

(B) Place your logo, preferably a white logo, it will look more professional.

(C) Here you can leave the “BUSINESS PLAN”, or you can change that to anything. You can change the “INDESIGN TEMPLATE” by for example “SEEKING PARTNERS IN USA”.

(D) Here you can write the contents of what the plan says. Like :

  1. Executive Summary
  2. Business Summary
  3. Company Profile
  4. Clients
  5. Market Research
  6. Market Strategy
  7. SWOT Analysis
  8. Income Source
  9. Revenue Forecast
  10. Unique Selling Point




The executive summary is a short, precise pitch to your business.

business plan indesign template


(A) Add a picture of the President / Founder of the company. Let us say it can be in his or her office.

(B) Add your title like ” We are a Graphic Design Company” or anything you want to write. Add a picture of the President of the company again, here you need to add a “Profile Picture” or “Author Picture”.

(C) Write a small company introduction.

(D) Here you can tell people that you are “CALM”, “CREATIVE” and “FLEXIBLE”. Write 3 elements that most describe your business about how you are different from others. Small and short.



(E) Write an intro about the services that you offer, it can be web design service, plumbing service, home builders, anything that you provide.

(F) Insert pictures of your company here, or the workshop you work.

(G) Here be specific about the services. Put the time you can deliver the project; 1 week, 1 month, etc. Put the price you normally charge for the job.




The Business Summary needs to be a short introduction of your mission, philosophy, for whom you are doing this business and why.

business plan indesign template


(A) Go directly to the subject. Say who / what is your business targetting.

(B) Insert your pictures, can be pictures of your team.

(C) Tell your potential business investors why you are targetting what you said you will target.



(D) Introduce the name directly and in-depth. Insert a picture of your office or brainstorming activities.

(E) Introduce your logo design, typography, icon, and if you are on Facebook, say it.

(F) These are infographics that can be used to determined “The Target Audience Percentage, Male or Female”, “Your expected profit”, “Percentage shares you want to sell”.




The company shows a little introduction to the staff in the company, about their qualifications and awards. You need to show why you are the best. You also need to specify which clients you are looking for, are they young or old? Do they need to have money or no? And so on.

business plan indesign template


(A) Write a little introduction to show how you are the best.

(B) Insert the pictures of your Designers, Engineers, SEO Experts, etc (based on your industry). List their qualifications, awards & degrees.



(C) Specify who will your clients be. List their ages, status, country, and so on.

(D) Elaborate your client’s details in this section and give reasons why you feel it is best.





Your market research should be an extensive one. This will determine how powerful your business will be. It is the foundation of every business.

business plan indesign template


(A) This is a Vector USA Map because the research has been focussed on the USA. You can insert your own Australia Map, United Kingdom Map, or anything in the business plan InDesign template.

(B) Write a little info based on the connection between the USA & your business.



(C) Write numbers that are very important such as: “Number of People who have internet”, “Number of States in the USA”, “Number of Male & Female” depending on which you want your Market Research to be.

(D) Here write the analysis for different states of the United States of America.





business plan indesign template


(A) Here is in-depth market research of Texas State, the numbers are more concentrated for Texas. You can do it for the other states if you want.

(B) Remember the clients’ details that were targetted? Here these questions are being answered.

(C) A graph showing the number of entrepreneurs/startups who wish to have their web designed. It can be a Shopping Mall, TV Technicians, Waste Water Service, and so on. (You can edit these depending on your business)



(D) When you presented your business to some businessmen in Texas, what did they say? Write it there.

(E) The graph shows how many clients are can have in a year. Fill it so that it gives your investors a better idea of the importance of your business.




Pg12, 13, 14 15. MARKET STRATEGY

The market strategy section will be which media are you going to advertise and why?

business plan market strategy business plan indesign template

Pg12, 13, 14, 15.

(A) Insert a picture of the media you want to market your business. It can be billboard, TV, Website, Radio, Newsletter, Brochure and so on.

(B) Give some explanations about why you prefer the media that you listed.

(C) Write the numbers for the Media, example : “Billboard Impressions Daily = 18,000” , “Daily Website Visitors = 15,000” and so on.





The SWOT Analysis is a comparison graph of your strength, weakness, opportunity, threats among your competitors. The Income Source is where your Cash In and Cash Out to scale your profit.

swot analysis


(A) List down your strength, weakness, opportunity, and threats. Do for your competitors also. Rate them. Show your potential clients or investors that you are the best.

(B) List down your strength, weakness, opportunity, and threats in detail.



(C) List your income source. Where will you get the money? (Advertising, clients, referrals) List your cash out also. (Pay employees etc). Lastly, take your Cash Into Minus your Cash Out to determine your profit.





revenues forecast


(A) List down the sources where revenues will flow. Convince your potential investor/clients that your business will make big money. Make a plan for the whole year, monthly wise.


(B) List down your Unique Selling Point. Why people will buy from you or hire you? This should be a Call-To-Action.



Businessmen should be professional. If you want to increase your sales, whether, in products or services, you should always invest in your marketing strategy or advertising materials. You should not be stingy in investing in things that bring you more money.

Business Plan Template
Are you starting a new business? Or you have a client who is planning a business startups? Check out this Business Plan Template.
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