Facebook Business Page looks interesting but it is not. So beware! Master this Marketing Strategy.
Facebook Business Page – How I Lost my Business with Facebook
I was 24 years old and i just finished university. I came from a middle class family and i wanted to make money with my knowledge i acquired at University. I wanted to make money fast. So i created a Media Company. As i did not have much money to market myself, i used the Facebook Business Page. It was the low cost option that i had.
150,000 Facebook Likes in 5 months
I was posting interesting stuffs such as infographics and videos regularly on my Facebook Business Page. I needed to create an audience and i came up to 150,000 Facebook Likes in 5 months. I did not pay for the Facebook Likes just for you to know. Everything was going on smoothly, my fans were congratulating me for coming up with a great concept.
I was making around $5,000 monthly
I received many private messages from Entrepreneurs and Companies. They wanted to advertise on my channel and that was really a great news. I began to make Viral Videos for these companies and in a year my popularity began to grow enormously. I was making around $5,000 monthly, wow.
My income began to grow exponentially
Many doors opened in my way which is why i created my Business Card. I would get all the address of all the business / companies in my locality and would send them an email or postal letter. There was a positive response from the majority of the companies. My income began to grow exponentially to $7,000 monthly.
My facebook Page was GONE
Let’s take a recap. It was only 1 year and 2 month, i just grew my Business with Facebook Business Page and i was making around $7,000 / Monthly. Then one morning i woke up as usual, i come to my Computer. I logged in Facebook to see the insights of my Facebook Page. My facebook Page was GONE. Yes, it had disappeared. I did not know what to do because i never heard of it. My first impression was that somebody hijacked my page. I made some research on Facebook but my page could not be seen anywhere on this social media.
There was no explanation nothing
I contacted Facebook and i had to wait 1-3 days for them to reply back. They replied me saying “We found something that was against our policy. There is nothing that can be done. You will not get your Page back”. There was no explanation nothing. All my hardwork was gone. The companies began to phone me telling me that i was not professional. My fans were angry. They could not understand that it was Facebook that just deleted my page.
I was not the only one in this situations
I Googled to find the answers to my problems. Unfortunately, I was not the only one in this situations. I could see many people complaining that they lost their business with Facebook Business Page.
Facebook Business Page – The wrong Marketing Strategy To Start with
From this experience, i understood that if a person wants to start a Business, he should not start with a Facebook Business Page. This is risky because it is Facebook that controlls everything. It is their platform and they do whatever and whenever they want. If you don’t have money and Facebook is your low cost option for marketing, take some time to save some money. Then go for a robust marketing strategy.
Don’t have much money? Start with a Website
I can understand many people or freshly graduates don’t have much money. So my advice is to save some money and get a website designed and a server. It will cost you around $550. It is worth all the pains you can possibly have with a Facebook Business Page. It will be your platform and you will control everything.
You can have a Facebook Page, but don’t make it your priority in Marketing your Business. Start with your website. Whatever you post on your website, post a copy of that on your FB Page. You should use your Facebook Page as a ” Backup “. Facebookers should come to your website rather than your FB Page.
Efficient Marketing Strategy for a Startup
Start with a Website
As mentioned above, starting with a website is the best that you can do. It is the only way i see that a person or company will succeed.
Create a Facebook Business Page
Create an audience and make your website known to Facebookers. The aim is that you should take them out of Facebook and read your stuffs on your website.
Your website should have a great Google Rankings. You should blog regularly. It will create an Organic Reach.
Design and Print your Business Card. You should distribute these in your locality.
Get access to the loads of Flyer Templates, edit them to fit your brands. Distribute these in your countryside. Make your website and services know.
- CONCLUSION : Follow these above steps in the order it is. Make your website a priority. It should become a Brand. A Brand will never die even if you website dies.