How to market your business is what many Small Business Entrepreneurs wonder. Use these 10 powerful Marketing Ideas to succeed.
How to market your business – 10 Powerful Marketing Ideas
There are many small business entrepreneurs who cut out marketing expenses when their budgets are tight. From day one of my career till now, i have seen business owners who have been cutting cost from the marketing side.
They usually put $10,000 in their office assets, air conditioner, sofas and lighting decos while on the other side they invest $90/monthly in marketing their business.
This is not fair at all. An entrepreneur needs to understand that only way How to market your business is through marketing itself.
So invest more money and time in your marketing strategy.
The 10 Powerful Marketing Ideas
1. Craft an elevator pitch
You should craft an elevator pitch. What does this means?
It simply means that you have only 8 to 10 seconds to catch someone’s attention to listen to you. If in this 8 to 10 seconds you succeed to grab the attention of someone, then you will have at least 1 minute to sell your product.
For example, my elevator pitch to grab someone’s attention is : I can show you how to increase your sales using Graphics and Technology.
If you invest your time in creating an amazing elevator pitch about how to market your business, it will create huge business opportunities in the future.
2. Leverage your community
Think simple is the key in your marketing efforts. Look around you and see what’s going on in your community to know how to market your business. It could be in your town/city where you live, it can be on your facebook feeds what everyone is talking about.
Try to sponsor a football team, design and print some banners for them. Or you can give them some football shirts.
You should always know about your community / target audience about where they spend their time so that you can meet them.
3. Collaborate among Non-Competitive Businesses
You should put together a group of synergistic, non-competitive businesses in your locality and agree to cross promote among yourselves.
You can use vouchers, flyers, reciprocal website links to increase google rankings or social media platforms. When non-competitive businesses colloborate together in view of how to market your business, you will reach out a new audience to market your product or service.
4. Build your Network
Building a network was one of the most difficult part i ever encountered in my career. After graduated from university, i was still the timid guy who was a very hardworking graphic designer. I was researching about How to market your business. I had to break my timidity to build my network. What i had to do is go and meet some people, shake some hands and get to know people.
Networking is very hard to achieve as it requires time investment and it doesn’t provide instant gratification. A strong network is one of the greatest assets a business can have. So get out there and build your network.
5. Give a speech
You don’t have to be a pro to give out a speech as long as what you are sharing is helpful to the audience. Let’s say you are an SEO Expert, try to make some videos and talk about some specific stuffs on SEO. Make it reach people that will thank you for it the same way am telling you how to market your business. This way, it positions you as a credible authority in your field. When it comes to advanced SEO, these people who have heard your speech, they will come to you for a hire.
6. Create a buzz
Every business needs a buzz to pop up fromt he crowd. But unfortunately not everything makes a buzz. This can be accomplished if you hire a copywriter, a creative or a marketing expert who can craft a story for you.
For example, let’s say you are a burger shop, and you are launching a burger. Your burger should be the biggest in town. Then you should write a story about the burger. Why people need to eat it? Because it boost your Mind Energy.
If people hear that, it creates a BUZZ. And you go! But you should be cautious, it can cut you off. So you should have a parallel media that should shout out this buzz for you.
7. Ask for referrals
Don’t be afraid of asking for customer referrals. Most people agree to provide a referral if they are asked to. Referrals make it easier to get other customers to your door. This is an underestimate method of how to market your business.
8. Build relationships
It is much more easier to keep a customer than it is to get a new one. Building strong relationships is the key. How to to this? There are many way that you can do this.
- Email them each month asking about their health, business and family.
- Post them a Birthday Card for their birthdays.
- Send them a small gift on christmas.
- There are others things you can do, be creative and original.
When customers come to your office or store make your communications informative, helpful and professional — something your customers will look forward to receiving.
9. Offer coupons
Coupons or Vouchers are great marketing strategies that a business can use. If you are giving a discount coupon, the probability that this customer will come back again is very high. So try to be creative with your coupons.
10. Give Aways / Free Trial
If you believe that your service or product is one of the best in town, give it away or give a free trial. This will enable people to test it and then buy it. People are more apt to use something that they have already experienced. If you don’t give a free trial, they will never experience it, thus no sale.