Importance of Flyers is what every businessmen should know.
Flyers work! Use them.
Do you think that flyers are kind of old fashioned?
Think again peeps. Flyers are still important in marketing.
I do agree that we are living in the age of high tech advertising but a flyer is still a priceless promotional tool.
For a moment, think about when flyers were invented.
Did people stop using flyers for all the decades? No! Technology kept on improving, but flyers never disappeared. Flyers work! Importance of flyers is that it always works!
Considering printing your own? Here are a few reasons why flyers are important in marketing.
Importance of Flyers in Marketing
1. It is a low cost option
Flyers are very cheap to aquire. The impact that a flyer has over an audience is bigger and take less time than any high tech advertising. It is one of the cheapest for offline media advertising.
No idea how to create an Elegant Flyer for your company or services? Need help? Check out these FLYER TEMPLATES
It takes pennies to get them printed.
The approximate cost = (1 flyer template $10) + (500 printed copies $210 ) = $220
2. It is low effort but very high impact
If really takes low effort to publish a flyer. First you need to get a template.
Then you need to get some pictures and write your text. Merge everything together.
When you are satisfied with the outcome, go to a printshop and make your copies.
Now that you have ytour copies, share them with the Coffee shop near you or the gym in your locality where people connect to each other. You will be suprise how people would want to help you distributing your flyers.
People will take your flyers home, pin it on the freezer and the whole family will see it.
All you need to do is to wait for the magical response.
3. People love tangible things
This is not strange. Importance of flyers is that most people love tangible things. Just imagine, would you give your wife an E-Card or a Print Card? The printed Card will enable your wife to look at it, touch it and feel it everytime when she thinks of you.
Tangible things, like the Flyers, can be touched and felt.
As a matter of fact, we are bombarded everyday with so many digital advertisement on facebook, youtube and our emails. It is time to stand out in the big crowd!
Use a Print Flyer if you don’t want your message to get stuck in the Junk Mail.
4. Flyers create a personal touch
Flyers are not just tangible but they add a personal touch to your message. It depends on the design of the flyers. What texture is the flyer made of. What are the colours used. Are there die-cut?
Once a person take your flyers in hand, they immediately create a personal relationship.
People can take your flyers and tuck them in their bags or pocket.
This means they will look at it later on. Even if they want to throw it away, they will definitely give a second thought. This is not the case with a digital advertisement. People are not going to come back to view that digital advertisement.
5. It’s eye-catching advertising
Importance of flyers is that they are one of the most eye-catching materials in the advertising world. Imagine you are walking in a cafetaria, you see a beautiful flyer on the table, you would want to look at it.
Or imagine you are walking in a gym, you find a flyer stuck on the wall, you would want to look at it.
This is different from digital advertisement. They may be blocked by ad blockers. And even if they are very well done, they may get lost or be unnoticed on a website.