How to market your business – 10 Powerful Marketing Ideas

How to market your business is what many Small Business Entrepreneurs wonder. Use these 10 powerful Marketing Ideas to succeed.

How to market your business – 10 Powerful Marketing Ideas

There are many small business entrepreneurs who cut out marketing expenses when their budgets are tight. From day one of my career till now, i have seen business owners who have been cutting cost from the marketing side.

They usually put $10,000 in their office assets, air conditioner, sofas and lighting decos while on the other side they invest $90/monthly in marketing their business.

This is not fair at all. An entrepreneur needs to understand that only way How to market your business is through marketing itself.

So invest more money and time in your marketing strategy.



The 10 Powerful Marketing Ideas

1. Craft an elevator pitch

How to market your business

You should craft an elevator pitch. What does this means?

It simply means that you have only 8 to 10 seconds to catch someone’s attention to listen to you. If in this 8 to 10 seconds you succeed to grab the attention of someone, then you will have at least 1 minute to sell your product.

For example, my elevator pitch to grab someone’s attention is : I can show you how to increase your sales using Graphics and Technology.

If you invest your time in creating an amazing elevator pitch about how to market your business, it will create huge business opportunities in the future.

 

2. Leverage your community

How to market your business

Think simple is the key in your marketing efforts. Look around you and see what’s going on in your community to know how to market your business. It could be in your town/city where you live, it can be on your facebook feeds what everyone is talking about.

Try to sponsor a football team, design and print some banners for them. Or you can give them some football shirts.



If you see an organisation who is creating awareness about cancer for example, try to see what you can sponsor. You should have your logo in there or a flyer / brochure on the front desk.

You should always know about your community / target audience about where they spend their time so that you can meet them.

 

3. Collaborate among Non-Competitive Businesses

How to market your business

You should put together a group of synergistic, non-competitive businesses in your locality and agree to cross promote among yourselves.

You can use vouchers, flyers, reciprocal website links to increase google rankings or social media platforms. When non-competitive businesses colloborate together in view of how to market your business, you will reach out a new audience to market your product or service.

 

4. Build your Network

How to market your business

Building a network was one of the most difficult part i ever encountered in my career. After graduated from university, i was still the timid guy who was a very hardworking graphic designer. I was researching about How to market your business. I had to break my timidity to build my network. What i had to do is go and meet some people, shake some hands and get to know people.

Networking is very hard to achieve as it requires time investment and it doesn’t provide instant gratification. A strong network is one of the greatest assets a business can have. So get out there and build your network.

 

5. Give a speech

How to market your business

You don’t have to be a pro to give out a speech as long as what you are sharing is helpful to the audience. Let’s say you are an SEO Expert, try to make some videos and talk about some specific stuffs on SEO. Make it reach people that will thank you for it the same way am telling you how to market your business. This way, it positions you as a credible authority in your field. When it comes to advanced SEO, these people who have heard your speech, they will come to you for a hire.

 

6. Create a buzz

How to market your business

Every business needs a buzz to pop up fromt he crowd. But unfortunately not everything makes a buzz. This can be accomplished if you hire a copywriter, a creative or a marketing expert who can craft a story for you.

For example, let’s say you are a burger shop, and you are launching a burger. Your burger should be the biggest in town. Then you should write a story about the burger. Why people need to eat it? Because it boost your Mind Energy.

If people hear that, it creates a BUZZ. And you go! But you should be cautious, it can cut you off. So you should have a parallel media that should shout out this buzz for you.

 

7. Ask for referrals

How to market your business

Don’t be afraid of asking for customer referrals. Most people agree to provide a referral if they are asked to. Referrals make it easier to get other customers to your door. This is an underestimate method of how to market your business.

 

8. Build relationships

How to market your business

It is much more easier to keep a customer than it is to get a new one. Building strong relationships is the key. How to to this? There are many way that you can do this.

  • Email them each month asking about their health, business and family.
  • Post them a Birthday Card for their birthdays.
  • Send them a small gift on christmas.
  • There are others things you can do, be creative and original.

When customers come to your office or store make your communications informative, helpful and professional — something your customers will look forward to receiving.

 

9. Offer coupons

How to market your business

Coupons or Vouchers are great marketing strategies that a business can use. If you are giving a discount coupon, the probability that this customer will come back again is very high. So try to be creative with your coupons.

 

10. Give Aways / Free Trial

How to market your business

If you believe that your service or product is one of the best in town, give it away or give a free trial. This will enable people to test it and then buy it. People are more apt to use something that they have already experienced. If you don’t give a free trial, they will never experience it, thus no sale.

 

Business Plan Indesign Template for best Business Strategy

Business Plan Indesign Template for Entrepreneur or a Startup?

Use this Business Plan Indesign Template to present your company or services in a Convincing Presentation. Get investors with the Best Business Plan Indesign.

business plan indesign template

download

A Business Entrepreneur is like an artist.

He is never satisfied with the results because he is a perfectionist.

He always ask himself questions at each steps he does.

He never want to fail although failures may be a normal thing.

He turns failures in his advantage. He learns from mistakes.

He improves himself over the period of time.

The startup he founded in the beginning rises over time, because that entrepreneur has been intelligent, creative, and invest lots.

Today we are going to learn how can an Entrepreneur design / write his own Professional Business Plan Indesign Template.




 

Different ways to write and design a Business Plan

For now we will take this awesome template.

It is called the Business Plan Indesign STARTUPZ Vol1. You can use this to :

  1. Seek business partners / inverstors
  2. Market your services
  3. Teach the public

 

Business Plan Indesign STARTUPZ

Business Plan Indesign Template STARTUPZ Vol1 template is designed on Adobe Indesign Cs3.

You can open it up in version CS3 and higher.

You can also convert this template to Microsoft Word to edit it. It is up to you.

But the professional software for publication is Adobe Indesign. Ok let’s go.

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg1] THE COVER

This is the cover of the Business Plan Indesign Template STARTUPZ Vol1.

business plan indesign template

( A ) Insert your picture here (A tutorial is given in the folder when you download the template how to insert pictures and how you can change the whole Yellow colour to the colour of your brand)

( B ) Place your logo, preferrably a white logo, it will look more professional.

( C ) Here you can leave the “BUSINESS PLAN”, or you can change that to anything. You can change the “INDESIGN TEMPLATE” by for example “SEEKING PARTNERS IN USA”.

( D ) Here you can write the contents what the plan says. Like :

  1. Executive Summary
  2. Business Summary
  3. Company Profile
  4. Clients
  5. Market Research
  6. Market Strategy
  7. SWOT Analysis
  8. Income Source
  9. Revenue Forecast
  10. Unique Selling Point

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg2, Pg3] EXECUTIVE SUMMARY

The executive summary is a short, precise pitch to your business.

business plan indesign template

Page 2

( A ) Add a picture of the President / Founder of the company. Let us say it can be in his or her office.

( B ) Add your title like ” We are a Graphic Design Company” or anything you want to write. Add a picture of the President of the company again, here you need to add a “Profile Picture” or “Author Picture”.

( C ) Write a small company introduction.

( D ) Here you can tell people that you are “CALM” , “CREATIVE” and “FLEXIBLE”. Write 3 elements thats most describe your business about how you are different to others. Small and short.

 

Page 3

( E ) Write an intro about the services that you offer, it can be web design service, plumbing service, home builders, anything that you provide.

( F ) Insert pictures of your company here, or the workshop you work.

( G ) Here be specific about the services. Put the time you can deliver project; 1 week, 1 month etc. Put the price you normally charge for the job.

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg4, Pg5] EXECUTIVE SUMMARY & BUSINESS SUMMARY

The Business Summary needs to be a short introduction of your mission, philosophy, for whom you are doing this business and why.

business plan indesign template

Page 4

( A ) Go directly to the subject. Say who / what is your business targetting.

( B ) Insert your pictures, can be pictures of your team.

( C ) Tell your potential business investors why you are targetting what you said you will target.

 

Page 5

( D ) Introduce the name directly and in depth. Insert a picture of your office or brainstorming activities.

( E ) Introduce your logo design, typography, icon, and if you are on Facebook, say it.

( F ) These are infographics can be used to determined “The Target Audience Percentage, Male or Female”, “Your expected profit”, “Percentage shares you want to sell”.

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg6, Pg7] COMPANY PROFILE & CLIENTS

The company shows a little introduction about the staffs in the company, about their qualifications and awards. You need to show why you are the best. You also need to specify which clients you are looking for, are they young or old? Do they need to have money or no? And so on.

business plan indesign template

Page 6

( A ) Write a little introduction to show how you are the best.

( B ) Insert the pictures of your Designers, Engineers, SEO Experts etc (based on your industry). List their qualifications, awards & degrees.

 

Page 7

( C ) Specify who will your clients be. List their ages, status, country and so on.

( D ) Elaborate your clients details in this section and give reasons why you feel it is best.

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg8, Pg9] MARKET RESEARCH

Your market research should be an extensive one. This will determine how powerful your business will be. It is the foundation of every business.

business plan indesign template

Page 8

( A ) This is a Vector USA Map, because the research has been focussed for USA. You can insert your own Australia Map, United Kingdom Map or anything in the business plan indesign template.

( B ) Write a little info based on the connection of USA & your business.

 

Page 9

( C ) Write numbers that are very important such as : “Number of People who have internet”, “Number of States in USA”, “Number of Male & Female” depending on which you want your Market Research to be.

( D ) Here write the analysis for different states of United States of America.

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg10, Pg11] MARKET RESEARCH

business plan indesign template

Page 10

( A ) Here is an indepth market research of Texas State, the numbers are more concentrated for Texas. You can do for the other states if you want.

( B ) Remember the clients details that were targetted? Here these questions are being answered.

( C ) A graph showing the number of entrepreneurs / startups who wish to have their web designed. It can be Shopping Mall, TV Technicians, Waste Water Service and so on. (You can edit these depending on your business)

 

Page 11

( D ) When you presented your business to some businessmen in Texas, what did they say? Write it there.

( E ) The graph shows how many clients are can have in a year. Fill it so that it gives your investors a better idea of the importance of your business.

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg12, Pg13, Pg14, Pg15] MARKET STRATEGY

The market strategy section will be which media are you going to advertise and why?

business plan indesign template business plan indesign template

Page 12, 13, 14, 15

( A ) Insert a picture of the media you want to market your business. It can be billboard, TV, Website, Radio, Newsletter, Brochure and so on.

( B ) Give some explanations why you prefer the media that you listed.

( C ) Write the numbers for the Media, example : “Billboard Impressions Daily = 18,000” , “Daily Website Visitors = 15,000″ and so on.

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg16, Pg17] SWOT ANALYSIS & INCOME SOURCE

The SWOT Analysis is a comparison graph of your strength, weakness, opportunity, threats among your competitors. The Income Source is where your Cash In and Cash Out to scale your profit.

business plan indesign template

Page 16

( A ) List down your strength, weakness, opportunity and threats. Do for your competitors also. Rate them. Show your potential clients or investors that you are the best.

( B ) List down your strength, weakness, opportunity and threats in details.

 

Page 17

( C ) List your income source. Where will you get money?(Advertising, clients, referals) List your cash out also.(Pay employees etc). Lastly take your Cash In to Minus your Cash Out to determine your profit.

 

[kleo_divider type=”full” double=”no” position=”center|left|right” text=”” class=”” id=””]

 

[Pg18, Pg19] REVENUE FORECAST & UNIQUE SELLING POINT

business plan indesign template

Page 18

( A ) List down the sources where revenues will flow. Convince your potential investor / clients that your business will make big Money. Make a plan for the whole year, monthly wise.

Page 19

( B ) List down your Unique Selling Point. Why people will buy from you or hire you? This should be a Call-To-Action.