How to market your business – 10 Powerful Marketing Ideas

How to market your business is what many Small Business Entrepreneurs wonder. Use these 10 powerful Marketing Ideas to succeed.

How to market your business – 10 Powerful Marketing Ideas

There are many small business entrepreneurs who cut out marketing expenses when their budgets are tight. From day one of my career till now, i have seen business owners who have been cutting cost from the marketing side.

They usually put $10,000 in their office assets, air conditioner, sofas and lighting decos while on the other side they invest $90/monthly in marketing their business.

This is not fair at all. An entrepreneur needs to understand that only way How to market your business is through marketing itself.

So invest more money and time in your marketing strategy.



The 10 Powerful Marketing Ideas

1. Craft an elevator pitch

How to market your business

You should craft an elevator pitch. What does this means?

It simply means that you have only 8 to 10 seconds to catch someone’s attention to listen to you. If in this 8 to 10 seconds you succeed to grab the attention of someone, then you will have at least 1 minute to sell your product.

For example, my elevator pitch to grab someone’s attention is : I can show you how to increase your sales using Graphics and Technology.

If you invest your time in creating an amazing elevator pitch about how to market your business, it will create huge business opportunities in the future.

 

2. Leverage your community

How to market your business

Think simple is the key in your marketing efforts. Look around you and see what’s going on in your community to know how to market your business. It could be in your town/city where you live, it can be on your facebook feeds what everyone is talking about.

Try to sponsor a football team, design and print some banners for them. Or you can give them some football shirts.



If you see an organisation who is creating awareness about cancer for example, try to see what you can sponsor. You should have your logo in there or a flyer / brochure on the front desk.

You should always know about your community / target audience about where they spend their time so that you can meet them.

 

3. Collaborate among Non-Competitive Businesses

How to market your business

You should put together a group of synergistic, non-competitive businesses in your locality and agree to cross promote among yourselves.

You can use vouchers, flyers, reciprocal website links to increase google rankings or social media platforms. When non-competitive businesses colloborate together in view of how to market your business, you will reach out a new audience to market your product or service.

 

4. Build your Network

How to market your business

Building a network was one of the most difficult part i ever encountered in my career. After graduated from university, i was still the timid guy who was a very hardworking graphic designer. I was researching about How to market your business. I had to break my timidity to build my network. What i had to do is go and meet some people, shake some hands and get to know people.

Networking is very hard to achieve as it requires time investment and it doesn’t provide instant gratification. A strong network is one of the greatest assets a business can have. So get out there and build your network.

 

5. Give a speech

How to market your business

You don’t have to be a pro to give out a speech as long as what you are sharing is helpful to the audience. Let’s say you are an SEO Expert, try to make some videos and talk about some specific stuffs on SEO. Make it reach people that will thank you for it the same way am telling you how to market your business. This way, it positions you as a credible authority in your field. When it comes to advanced SEO, these people who have heard your speech, they will come to you for a hire.

 

6. Create a buzz

How to market your business

Every business needs a buzz to pop up fromt he crowd. But unfortunately not everything makes a buzz. This can be accomplished if you hire a copywriter, a creative or a marketing expert who can craft a story for you.

For example, let’s say you are a burger shop, and you are launching a burger. Your burger should be the biggest in town. Then you should write a story about the burger. Why people need to eat it? Because it boost your Mind Energy.

If people hear that, it creates a BUZZ. And you go! But you should be cautious, it can cut you off. So you should have a parallel media that should shout out this buzz for you.

 

7. Ask for referrals

How to market your business

Don’t be afraid of asking for customer referrals. Most people agree to provide a referral if they are asked to. Referrals make it easier to get other customers to your door. This is an underestimate method of how to market your business.

 

8. Build relationships

How to market your business

It is much more easier to keep a customer than it is to get a new one. Building strong relationships is the key. How to to this? There are many way that you can do this.

  • Email them each month asking about their health, business and family.
  • Post them a Birthday Card for their birthdays.
  • Send them a small gift on christmas.
  • There are others things you can do, be creative and original.

When customers come to your office or store make your communications informative, helpful and professional — something your customers will look forward to receiving.

 

9. Offer coupons

How to market your business

Coupons or Vouchers are great marketing strategies that a business can use. If you are giving a discount coupon, the probability that this customer will come back again is very high. So try to be creative with your coupons.

 

10. Give Aways / Free Trial

How to market your business

If you believe that your service or product is one of the best in town, give it away or give a free trial. This will enable people to test it and then buy it. People are more apt to use something that they have already experienced. If you don’t give a free trial, they will never experience it, thus no sale.

 

Facebook Business Page – How I Lost my Business with Facebook

Facebook Business Page looks interesting but it is not. So beware! Master this Marketing Strategy.

Facebook Business Page – How I Lost my Business with Facebook

I was 24 years old and i just finished university. I came from a middle class family and i wanted to make money with my knowledge i acquired at University. I wanted to make money fast. So i created a Media Company. As i did not have much money to market myself, i used the Facebook Business Page. It was the low cost option that i had.

150,000 Facebook Likes in 5 months

I was posting interesting stuffs such as infographics and videos regularly on my Facebook Business Page. I needed to create an audience and i came up to 150,000 Facebook Likes in 5 months. I did not pay for the Facebook Likes just for you to know. Everything was going on smoothly, my fans were congratulating me for coming up with a great concept.

I was making around $5,000 monthly

I received many private messages from Entrepreneurs and Companies. They wanted to advertise on my channel and that was really a great news. I began to make Viral Videos for these companies and in a year my popularity began to grow enormously. I was making around $5,000 monthly, wow.

My income began to grow exponentially

Many doors opened in my way which is why i created my Business Card. I would get all the address of all the business / companies in my locality and would send them an email or postal letter. There was a positive response from the majority of the companies. My income began to grow exponentially to $7,000 monthly.

My facebook Page was GONE

Let’s take a recap. It was only 1 year and 2 month, i just grew my Business with Facebook Business Page and i was making around $7,000 / Monthly. Then one morning i woke up as usual, i come to my Computer. I logged in Facebook to see the insights of my Facebook Page. My facebook Page was GONE. Yes, it had disappeared. I did not know what to do because i never heard of it. My first impression was that somebody hijacked my page. I made some research on Facebook but my page could not be seen anywhere on this social media.

There was no explanation nothing

I contacted Facebook and i had to wait 1-3 days for them to reply back. They replied me saying “We found something that was against our policy. There is nothing that can be done. You will not get your Page back”. There was no explanation nothing. All my hardwork was gone. The companies began to phone me telling me that i was not professional. My fans were angry. They could not understand that it was Facebook that just deleted my page.

I was not the only one in this situations

I Googled to find the answers to my problems. Unfortunately, I was not the only one in this situations. I could see many people complaining that they lost their business with Facebook Business Page.


 

Facebook Business Page – The wrong Marketing Strategy To Start with

From this experience, i understood that if a person wants to start a Business, he should not start with a Facebook Business Page. This is risky because it is Facebook that controlls everything. It is their platform and they do whatever and whenever they want. If you don’t have money and Facebook is your low cost option for marketing, take some time to save some money. Then go for a robust marketing strategy.


Don’t have much money? Start with a Website

I can understand many people or freshly graduates don’t have much money. So my advice is to save some money and get a website designed and a server. It will cost you around $550. It is worth all the pains you can possibly have with a Facebook Business Page. It will be your platform and you will control everything.

You can have a Facebook Page, but don’t make it your priority in Marketing your Business. Start with your website. Whatever you post on your website, post a copy of that on your FB Page. You should use your Facebook Page as a ” Backup “. Facebookers should come to your website rather than your FB Page.


Efficient Marketing Strategy for a Startup

Start with a Website

As mentioned above, starting with a website is the best that you can do. It is the only way i see that a person or company will succeed.

Create a Facebook Business Page

Create an audience and make your website known to Facebookers. The aim is that you should take them out of Facebook and read your stuffs on your website.

Blog Articles

Your website should have a great Google Rankings. You should blog regularly. It will create an Organic Reach.

Business Cards

Design and Print your Business Card. You should distribute these in your locality.

Flyer Design

Get access to the loads of Flyer Templates, edit them to fit your brands. Distribute these in your countryside. Make your website and services know.

 

  • CONCLUSION : Follow these above steps in the order it is. Make your website a priority. It should become a Brand. A Brand will never die even if you website dies.

 


 

Jack of all Trades is what an Entrepreneur should not be

Jack of all Trades is what an Entrepreneur should not be

Jack of all Trades

I know everything.

I do everything on my own.

No one does things better than I.

These are typical sayings of the JACKS. Yes.




 

Business Manager

jack of all trades

Being a business manager, you can’t expect to know everything. You think you know all but it is not reality. Can you sweept the floor? If yes, can you sweep it as effective as the cleaner? Can you cook the better than the cook at the canteen? You can’t. You can manage a business. You know the parameters to make everything better but you can’t be better than the ones who are expert in their field.

 

Software Engineer

jack of all trades

Your work is to develop softwares which you are good at. You have studied this. You know all the facets in this field. While developing softwares, you have learnt a bit of designing interface. You have begun to think you know all the UI principals. Can you be better than someone who has studied UI Graphics in all its sides?

 

Graphic Designer

jack of all trades

Wow, you make the best graphics. From street graphics to computer graphics till advertising graphics. Ok whatever the graphics you make, you believe you can do everything. You can write the best blog, you can program the best apps, you can make the best TV Advert

 

Entrepreneurs are wise people

Entrepreneurs should not be Jack of All Trades but they should be wise. They should be analytical. They should have a great sense of comprehension, an amazing mind to forecast things. If they are managing a business, they should understand that they can’t do all the things. It is all about a team work. Give directions and accept the expertise of people. You can’t be in all shoes at the same time.